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Illuminating the Value of Healthcare Innovation

Your strategic partner in health economics, market access, and market research.  We bring clarity to complex reimbursement challenges through evidence-based insights and bespoke solutions for life sciences innovators worldwide.​

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Strengthen payer negotiations, provider adoption, and market positioning through evidence-based economic publications that:

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  • Quantify budget impact and clinical value

  • Identify evidence gaps and competitive advantages

  • Optimize pricing and trial design

  • Accelerate payer negotiations and provider adoption

  • Enable Health Technology Assessment (HTA) submissions

HEOR

What we deliver

Accelerate market access through strategic reimbursement solutions:

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  • Establish coding and payment pathways for scalable reimbursement

  • Craft payer-ready messaging that strengthens coverage negotiations

  • Engage payer medical directors with data-driven coverage rationale

  • Submit evidence-driven dossiers to payers and HTA bodies

  • Equip commercial teams with coding education and billing tools

  • Develop hospital value briefs articulating financial and clinical benefit

Market Access

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Preclinical stage

De-risk R&D investment by ensuring the product is designed to meet payer, regulatory, and market expectations from the outset.

HEOR

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  • Burden-of-illness and cost-of-care analyses

  • Early cost-effectiveness and pricing scenarios

  • Evidence planning aligned to future payer needs

Market Access

  • Payer landscape and policy assessment

  • Preliminary pricing and access feasibility

  • Stakeholder and market segmentation

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Clinical stage

Accelerate post-approval success by generating evidence and pricing strategies aligned with payer decision frameworks.

  • Payer-relevant trial design and endpoint selection

  • Interim cost-effectiveness modeling and value forecasts

  • Comparator and standard-of-care analyses

  • RWE planning for post-launch validation

  • Code applications (CPT, NTAP, TPT, etc.)

  • Pricing research and value messaging

  • Early pricing and launch sequencing strategy

  • Engagement with payers and HTA advisors

  • Market readiness and access planning

  • Clinical trial reimbursement

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Pre-Launch/Commercial Stage

  • Full economic and budget impact modeling

  • HTA submissions and value dossiers

  • Real-world evidence generation and value publications

  • Support for value-based contracts and outcomes tracking

  • Reimbursement and HTA submissions

  • Payer negotiation and value communication tools

  • Field and provider education

  • Access maintenance through post-market data and contracting

Maximize reimbursement, adoption, and long-term market performance through integrated evidence and access strategy.

Products & Services

A smarter way to access expertise

Why Us

Expert-Led Engagements

As a networked boutique, every project is led and executed by senior consultants who are experts in their craft—no handoffs to junior associates—ensuring strategic depth, efficiency, and experienced insight from start to finish.​​

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Cross-Functional Integration

We produce our work in the language of internal champion and we summarize it in the language of adjacent stakeholders to engage investors, board members, partners, and cross-functions like Business Development, Clinical & Regulatory,  Product, and Commercial.  ​​

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Continuity and scalability

We stay hands-on from strategy to execution.  You won’t experience the big-agency practice of a senior leader disappearing after kickoff and not reappearing until read-out.  We scale up expert support from a curated network only when needed rather than deploying bloated teams for every project.  

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Intelligence-Augmented Efficiency

We develop our own internal, secure automation, analytical tools, and AI to streamline routine processes—freeing our experts to focus on the high-impact strategic and analytical components that truly demand expertise and drive insights that move your product forward. 

Contact Us

Whether you’re advancing a first-in-class therapy or refining the value story of an established product, our senior experts are ready to collaborate. We’ll connect you with the right team from our global network to design a tailored market access and HEOR approach that drives meaningful results.
Reach out to start a conversation about how we can help demonstrate the true value of your innovation—efficiently, intelligently, and with precision.

info@iolight.io

 

© 2025 by iolight. All rights reserved.

 

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